IHR Playbooks
A playbook about the eight stages of a study and the lie waiting at each: clients lie about needs, respondents about behaviour, numbers about causes, AI about a bit of everything — and most of all you lie to yourself.
$49 + applicable taxes, paid by the buyer
Pick a stage to see its most common mistake and what the playbook does about it.
Pick your role — we show the situation you are probably in right now and the playbook stages that work on it.
Every one of them has shown up in a real research project. Hover — or tap — a word.
Hover a word — click to open.
81 pages, the English edition read on the site, seven templates. $49 + applicable taxes.
The introduction and the start of stage one: what a study is, how it breaks, and why a route is needed here. Fifteen pages out of eighty-one.
A practical route through eight research stages — from request to decision — with real anonymised cases, honest numbers and the mistakes textbooks leave out. 81 pages. Read online in your profile on the site, in English.
Access to the playbook in your profile — desktop and mobile, English edition. Separately, a downloadable pack of seven working templates. Access has no time limit for as long as the book remains available on the site. If we ever discontinue it, we will give 12 months’ notice and send you a PDF edition.
No. The playbook is sold as access on the site, not as a file. The pack of seven templates can be downloaded.
No. The playbook is written for people who make or propose decisions based on research and data: product managers, designers, marketers, managers, founders. For researchers — words for the room.
One computer and one mobile device at the same time. Language is switched in the profile. Access has no time limit for as long as the book remains available on the site. If we ever discontinue it, we will give 12 months’ notice and send you a PDF edition.
If something does not open, write to us and we fix it. Payment and refund requests go to Paddle at paddle.net: within 14 days of purchase, if access was not provided, a payment error occurred or the product changed. Refunds for a change of mind are not supported; Paddle decides any other request under its Refund Policy. Details in section 6 of the Terms.
No printed edition in English. For team access write to ihr.institute@gmail.com — we’ll discuss.
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