We study how people and companies actually make decisions, and we teach them to decide on evidence — when the data is thin, the sources are biased, and part of the information was written by a model.
Everyone is investing in AI tools. We invest in the people who have to decide what to do with what those tools return.
We are not against the technology. We use it every day, and one of our courses is entirely about using Claude well. What we are against is the quiet handover: the moment a recommendation turns into a decision because nobody asked where it came from.
To help decision-makers triangulate what they know, name what they don’t, and still make the call.
A world where technology answers, and people still decide.
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Where evidence misleads at each step from question to decision — with tools and prompts to catch it.
$49One payment. Taxes, where they apply, are added at checkout and paid by the buyer.
See the playbook →The thinking and the tools together: where evidence misleads, and how to check it with AI.
$149Planned price, plus taxes where they apply, paid by the buyer.
See the course →Recorded lessons on checking AI on real research tasks, step by step in Claude.
$119Planned price, plus taxes where they apply, paid by the buyer.
See the course →A 20-minute workout for your judgement: five quick exercises, twenty everyday AI answers.
Free$16 opens your personal results. Taxes, where they apply, are paid by the buyer.
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Founder, Institute for Human Reasoning
A researcher with ten-plus years of mixed-methods practice: interviews, surveys, analytics — and how to turn them into decisions. Teaches at Projector Institute and Apollo IT School; mentor with 200+ sessions in the last six months. Author of the playbook So They Lied to You.
Why I founded IHR
In ten years of research I watched good work end up as a dead file on Google Drive. I founded IHR to help teams walk the path from data to decisions and real change.
The unit of our work is the decision. Not every decision needs a new study. But every one needs a person who understands its grounds and takes responsibility for it.
Brain Workout
No AI experience needed. About 20 minutes.
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