IHR Decision Making

You don’t need research for this.

That is the sentence no agency will say to you — and the one we are paid to say when it is true. “We need research”: very often you don’t. First comes the decision and what is already known. If your request needs research, we do it. If it doesn’t, we tell you and save you a quarter.

Questions people bring to a session

  • We want an audit of our team and culture for UX maturity.
  • How do we build Continuous Discovery on a B2B project?
  • I'm weak on research — which courses and skills do I need to make it my strength?
  • Our data contradicts itself. Why, what do we do, and whom do we trust?
  • We have hypotheses about why users leave, but we're not 100% sure. How do we test them fast and cheap?
  • We commissioned research and got a huge report — the team can't tell what to do next.
  • The organization is going through a transformation; we want to rethink culture, values and principles. Can it be done in 3 months, and what are the stages?
  • I have 120 survey responses — can I call that representative?
  • I do research and then nothing happens. Why?

Two ways in

Your own request — a 1:1 session with Nina, 30 or 60 minutes. A decision for the business — a quick diagnosis, a hypothesis check or a strategic decision for your case; it starts with the same 60-minute session.

1:1 sessions

Thirty minutes for one specific request, sixty for a full review. Both online; both end with notes, the recording and the materials promised. You book a slot, pay by card and get the call link with a calendar invite.

30 minutesOne question1,500 UAH

One specific knot: a guide before the field, a screener check, one methodological question, a second opinion on a result. You come with a question — you leave with an answer and a next step.

  • Before the meeting I read your answers from the booking form — we start with the substance
  • After the meeting I send my notes, the recording and the materials I promised
  • Reschedule or cancel free of charge 24 hours ahead
60 minutesDeep dive2,500 UAH

A full review: a research plan for your decision, an audit of what is already done, untangling contradictory data, setting up an AI pipeline for your process. Room for context, not just the question.

  • Before the meeting I read your answers from the booking form — we start with the substance
  • After the meeting I send my notes, the recording and the materials I promised
  • Reschedule or cancel free of charge 24 hours ahead

For business

A quick diagnosis, a hypothesis check or a strategic decision for your case. It starts with a 60-minute briefing: you bring the decision, we take it apart and agree what it needs — a session, a short check or a longer piece of work. Sometimes the honest answer is that no research is needed, and you leave with that. The format and the price of the next step are agreed after the briefing, once the request is on the table.

Who this is for

Founders and executivesbets, priorities, markets, risk
Product, design and researchwhat to build and why
Marketing and brandwho, promise, positioning
Organisational leaderssystems, people, policy

Frequently asked

How do I prepare?

The booking form asks a few questions about your context and request — answering them is enough. If you have materials (a guide, a questionnaire, a report), attach or send them in advance: more time goes to substance, less to the intro.

Will there be a recording?

Yes, with your consent — the recording and transcript are yours. Plus my notes by email in any case.

Which language?

English or Ukrainian — whichever is more comfortable for you.

What about refunds?

Rescheduling or cancelling is free 24 hours before the session, for both formats. Refund details are in the refund policy.

Can I come for a career consultation or a portfolio review?

Yes. You can come with any question — career, portfolio, a course to choose, a team to build. If it touches research, evidence or decisions, it is a session question.

Can I come with my team?

Yes. One-on-one is not a requirement — bring a colleague or the whole team to the same session. The format and price stay the same.

What if my question is not an hour but a project?

Then we start with the briefing — the same 60-minute session: we pin down the request there and agree the format that follows — a quick diagnosis, a hypothesis check or a strategic decision for your case.

Didn’t find your answer? Write to ihr.institute@gmail.com.